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About this Event
How can you build your brand to be recognizable and something that others connect with? Tom Hess walks you through the key elements of brand-building from the inside, out.
This live event is scheduled for one hour, and will include Q&A.
You Will Learn:
- Insights about how consumer brands connect to their audience?
- Introduction of a new brand concept that could be applicable to college athletic brand planning.
- Tools and exercises to enhance the clarity and power of messaging through your people.
- How to activate the heart and truth of your brand.
- How to strengthen the connection between athletics and your greater campus community.
Presenters
Tom Hess is the founder of The Playbook Lab, dedicated to helping athletic leaders and their organizations interested in achieving professional growth and success through purpose and clarity.