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Athletics and the Admissions Growth Plan

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About

In 2005 Adrian College was home to 840 enrolled students and had a tuition income of $8.54 million. By fall of 2011, enrollment had soared to 1,688, and tuition income had increased to $20.45 million. For the first time in years, the small liberal arts college was financially viable. Adrian College experienced this remarkable growth during the worst American economy in seventy years and in a state ravaged by the decline of the big three auto companies. How, exactly, did this turnaround happen?

This web event will discuss Adrian College’s tremendous enrollment growth and retention success since 2005. Docking’s plan addresses the economic competitiveness of small four-year institutions of higher education and implemented an evidence-based solution to the enrollment and economic crises faced by many small liberal arts colleges throughout the country.

This strategy, however, is not without its naysayers. Some challenge the perceived intention of “emphasizing” athletics over academics.

This webinar will provide an overview of Docking’s new book, Crisis in Higher Education: A Plan to Save Small Liberal Arts Colleges in America. [NOTE: Our webinar is NOT promoting this book, but the topic is directly drawn from it… and we will be giving away a free copy to one lucky attendee!]

Presenters

Dr. Jeffrey Docking
President, Adrian College

Dr. Frank Hribar
Vice President, Enrollment, Adrian College

Michael Duffy
Director of Athletics, Adrian College

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